東海大學國際學院 Tunghai University the International College

Yi-Chi Chang, Yevvon

Title : Professor, Director of International Business Administration Program

Education : Ph.D. in Service Operations Management, School of Hospitality and Tourism Management, University of Surrey, Surrey, U.K.

OfficePhone : 39104 (PG-IC 203)

OfficeHour : By Appointment

E-mail : yevvon@thu.edu.tw

Professional Experiences >>>

Associate Professor and Chair, International Business Admonition Program, International College, Tunghai University
Fulbright Campus Advisor, Tunghai University 2020 - Present
The International World Wide Web Conference Committee (IW3C2), 2017 - 2022
The Web Conference 2020 Local Arrangements and Press Chair 2020
Assistant Professor, Hospitality Management Department, Tunghai University
Director, Office of International Education and Programs, Tunghai University
ITCA Research Officer, University of Surrey, U.K.
Flight Attendant (International Flight Route), China Airlines

Research Expertise >>>

Consumer Bahavior
Eating Bahivor
Service Marketing
Service Operation Management

Books

Sort	Year	Name
1	2019	Y.Y., Chang（2019）International Etiquette, 全華圖書, 新北市土城區忠義路21號
2	2014	Wang, S.T.; Chang, Y.Y.; Chou, S.H.; Kuo, Z.; Lee, K.; and Chen, Z. (2014). Ts’an-yin Kuan-li (Food and Beverage Management) (ISBN：978-986-5774-11-0). New Taipei: Future Career Publisher
3	2013	Chang, Yevvon Yi-Chi* and Tim Warren (2013). Let’s dine out: English for the Food and Beverage Industry. Cengage Learning (ISBN:139789865840006)
4	2007	Chang Y. and Jones P. (2007) "Implementation of Mass Customised Man-ufacturing in the Flight Catering Industry", in Tourism Research: New Di-rections, Challenges and Applications, eds.,( ISBN: 978-0-080-45328-6 ) Elsevier Ltd.

Journal Papers

Sort	Year	Name
1	2025	Hsia. P., Chang Y. Y., and Wu P., Chiou W.* (2025) Exposure to nature can promote pro-environmental behavior: Mediating role of temporal discounting, Analyses of Social Issues and Public Policy, 25(1) e12442, SSCI IF 1.8, RANK 30/67, Social Issues
2	2025	Wu,H., Chang Y. Y., and Chiou W.* (2025) Landscape exposure and exercising for health: exposure to natural versus urban landscape promotes walking for health, Aus-tralian Journal of Psychology, 77(1) 2450351, SSCI IF 3.6, RANK 27/219, Psychology/Multidisciplinary
3	2024	Chang Y. Y., Wu P., and Chiou W.* ( 2024) How exposure to natural landscapes can decrease the tendency toward delinquent behavior: the role of delay discounting, Journal of Experimental Criminology, 20(3) 1-16, SSCI IF 1.8, RANK 20/113, Criminology and Penology
4	2024	Chang Y. Y., Wu P., Chiou W.* (2024) How exposure to natural scenes can promote weight control behavior’s: A replication experiment, Journal of Environmental Psychology, https://doi.org/10.1016/j.jenvp.2024.102413, 2023 SSCI IF 6.1, Psycholo-gy/Multidisciplinary Study RANK 15/219 Q1
5	2022	Chang, Y.Y., *Lin, Y., and Chou, S., (2022) A Study on Differences between Restaurant Consumers Hesitant Decision-Making on the Foodpanda Platform, Journal of Leisure and Recreation Industry Management, 15(2)73-96
6	2022	Chang Y. Y.,* Lin J., and Hsiao C., (2022) Examining effective Means to Reduce food Waste Behaviour in Buffet Restaurants, International Journal of Gastronomy and Food Science,1-7
7	2022	Chang Y.Y* (2022) All You Can Eat or All You Can Waste? Effects of Alternate Serving Styles and Inducement on Food Waste in Buffet Restaurants, Current Issues in Tourism, 25( 5 ), 727-744
8	2022	Chang, Y.Y., *(2022) An Exploration of the Influence of In-group, Price Promotion and Gender Difference on Table Sharing Intention, Tunghai Journal 57:40-61
9	2021	Chang Y. Y., Wu P., Chiou W.* (2021) Thoughts of social distancing experiences affect food intake and hypothetical binge eating: Implications for people in home quar-antine during COVID-19, Social Science & Medicine, 284 (2021) 114218
10	2021	Su B.*; Wu L.; Chang Y.Y. and Hong R. (2021) Influencers on Social Media as Ref-erences: Understanding the Importance of Parasocial Relationships, Sustainability 13, 10919.
11	2020	Juang H, Chang Y.Y., Tseng B, Chang C & Shiah Y (2020, Oct). Role of psychological acceptance between personality and happiness, Current Psychology, 37 (140) 1-8 (SSCI)
12	2020	Chang Y. Y*. (2020, Sept.) Lonely or Alone? Solitary Dining in Japan and Taiwan, International Journal of Cultural, Tourism and Hospitality Research, 15(1) 10-25.
13	2018	Yen, H.Y.; Ho, P,; Ko, Y.C.; Chian, S.K.; Chang, Y. Y. and Shiah, Y.J. (2018, Feb). Betel Quid Chewing, Personality and Mood: Betel Quid Chewing Associated with Low Extraversion and Negative Mood. Substance Use and Misuse, 53(11)1782-1787 (SCI/SSCI)
14	2017	Li, S.; Chang, Y. Y.; and Chiou*, W. (2017, April). Things online social networking can take away: Reminders of social networking sites undermine the desirability of offline socializing and pleasures. Scandinavian Journal of Psychology, 58, 179–184. (SSCI-65, 2016 IF = 1.284)
15	2016	Chang, Y. Y; Yang, J. (2016). Study of foreign independent tourists lodging behavioral intention in Taiwan. Tunghai Journal 56: 36-60. (Corresponding author)
16	2016	Chang, Y. Y.; & Chiou W.* (2016, Feb.). Prior self-efficacy interacts with experiential valence to influence self-efficacy toward science learning: An experimental study of engineering students. Eurasia Journal of Mathematics, Science, & Technology Education, 12(2): 1-10. (SSCI-60)
17	2015	Chang, Y. Y.; Chiou, W.* (2015, Apr.). Means yield to ends in weight loss: Focusing on “how” versus “why” aspects of losing weight may lead to poorer regulation of dietary practices. Journal of the Academy of Nutrition and Dietetics, 115 (9): 1387 – 1391. (SCI-7, 2013 IF = 3.922)
18	2015	Chang, Y. Y.; Shiah, Y.; and Tseng, I. (2015). Wine consumption: Perspective of health belief and scarcity heuristic model. Tunghai Journal 55; 76-87. (Corresponding author)
19	2014	Chang, Y. Y.; Chiou, W.* (2014, Nov). Diversity beliefs and postformal thinking in late adolescence: a cognitive basis of multicultural literacy. Asia Pacific Education Review, 15: 585-592. (IF: 0.375, Education and Education Research 167/219) 本人為第一作者
20	2014	Chang, Y. Y.; Chiou, W.* (2014, Feb). The liberating effect of weight-loss supplements on dietary control: A field experiment. Nutrition 30 (9): 1007-1010. PMID: 24976417 (SCI IF: 3.046, Nutrition and Dietetics: Rank 25/79). Citations: Academia and Public Media Report, World Biomedical Frontiers, Dr. Sharma’s Obesity Notes, PubFacts, Outside, Magic Healthy Solutions
21	2013	22. Chang, Y. Y; Chang, S.; and Lee, K. (2013). Invisible journey: Travel experience of the visually impaired. Tunghai Journal 54: 99-111. (Corresponding author) Citations: Academia and Public Media Report: Men’s Health, Ya-hoo.au (nz), Fitness Freaks, SitchNews.com.
22	2013	Chang, Y. Y.; Chiou, W.* (2013, Oct). Taking weight-loss supplements may elicit liberation from dietary control: A laboratory experiment. Appetite 72: 8-12. (SCI IF: 3.868, Behavioral Sciences :Rank 8/53)( SCI IF: 3.868, Nu-trition and Dietetics: Rank 46/88)
23	2012	Chang, Y. Y.; and Hsu, M. (2012). The development of tourism experi-ence scale for TRA cruise-style train. Tunghai Journal 53: 27-145. (Corresponding author)
24	2011	Chang, Y. Y.; and Li, C. (2011). Invention of spatial esthetics and hotel values: Case study of L’Hotel de Chine Group. Tunghai Journal 52: 133-154. (Corresponding author)
25	2007	Chang, Y.Y.; and Jones, P. (2007). Flight Catering: An Investigation of the Adoption of Mass Customisation. Journal of Hospitality and Tourism Management 14 (1): 47-57. (Corresponding author) (SSCI IF: 5.959, Hos-pitality, Leisure, Sport & Tourism: Rank 17/58)( SSCI IF: 5.959, Mange-ment: Rank 61/226)

Conference Papers

Sort	Year	Name
1	2025	Chang, Y.Y*. Chang, K. Fan, Y., Kuo, S., (2025, May) Fixed or Percentage Based: A Field Experiment Study of Restaurant Tipping in Taiwan, The 23rd APacCHRIE Conference, Chiang Mai, Thailand.
2	2023	Su, J., * Chen, L., Nunn, C., Togombaeva, S., and Chang, Y.Y.(2023, May) Reduce Recycle Redesign: Consumption Behavior in Fast Fashion, The 2nd International Conference of International College, Taiwan
3	2023	Shih, D., * Kuo, I., Su A., Shyen, N. and Chang, Y.Y. (2023, May) A Credit for Sustainable Future: Carbon Credits, The 2nd International Confer-ence of International College, Taiwan
4	2023	Chen, L., * Yen, E., Tsou, J., and Chang, Y.Y.(2023, May) “The Impact of Nutrition on Workout Performance, Muscle Growth, and Fat Accumula-tion Introduction, The 2nd International Conference of International College, Taiwan
5	2023	Chang, C., * Chang, L. Yeh, C., Liu, M and Chang, Y.Y. (2023, May) Luxury that Vicenarian would Buy? The 2nd International Conference of Interna-tional College, Taiwan
6	2019	Chang, Y. Y.*; Chen, T. and Su, H. (2019, May). “An Exploration of Ma-laysian Traveler Lodging Behavioural Intention in Taiwan: An Empirical Study" The 2nd Int’l Conference on Health-Oriented Tourism & Hospi-tality, Kuala Lumpur, Malaysia.
7	2019	Chang, Y. Y.*; Chao, C., Chen, H., Lin, D. and Zhong, G. (2019, May). “Social denial or Self Expression: Effects of Social Identity, Social Im-pression, and Restaurant Environment on Solitary Dining Intention” The 17th APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.
8	2019	Chang, Y. Y.*; Chiang P., Yu, I., Lee S., and Lin, W. (2019, May). “Vicari-ous Marketing: Effects of Self-Disclosure and Credibility on Reuse Inten-tion of Internet Celebrities’ Gourmet Dining Blogs” The 17th APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.
9	2019	Chang, Y. Y.* and Chen, Y. (2019, April) “Effects of Ambient Lighting in the Cultural and Creative Hotel Industry on Customer Emotions and Be-havioral Intentions” The Second Global Congress of Special Interest Tourism & Hospitality, Taipei
10	2018	Chang, Y. Y.*; Chen, T.; and Chou, S. (2018, May). “An Exploration of Lodging Revisit Intention among Malaysian Tourists in Taiwan.” The 16th APacCHRIE Conference, Guangzhou, China
11	2017	Chang, Y. Y.*; Chen, Y.; and Chen, K. (2017, May). “Believing Negatives or Ignoring Positives: Effects of the Credibility of Two-Way Review Mech-anisms on Risk Perception and Reuse Intention.” The 15th APacCHRIE Conference, Nusa Dua, Bali, Indonesia
12	2017	Chang, Y. Y.*; Yang, H.; Chang, C.; Lee, J.; and Lai, X. (2017, May). “From the Garbage Bin back to the Table: Effects of Environmental Attitude and Perceived Value on Willingness to Pay for NG Food.” The 15th APacCHRIE Conference, Nusa Dua, Bali, Indonesia
13	2017	Chang, Y. Y. *; Tseng, Y.; and Huang, J. (2017, May). “Leave me Alone or Give me Space: The Effect of Consumer Negative Emotions on Table Type and Solitary Dining Behavior.” The 15th APacCHRIE Conference, Nusa Dua, Bali, Indonesia
14	2016	Chang, Y. Y. * (2016, May). “In-group, Gender and Collective Action – From a Table-sharing Behavior Perspective.” The 14th APacCHRIE Con-ference, Bangkok, Thailand
15	2016	Chang, Y. Y.*; Tseng, C; Lim, C.; Yang, S.; Yang, Y.; Chang, Y; and Lee, Y. (2016, May). “Does Sweet Talk or Appearance Matter More? Exploration of Verbal and Nonverbal Impacts on Purchase Intention.” The 14th APacCHRIE Conference, Bangkok, Thailand
16	2016	Chang, Y. Y.*; Lin, J.; Lee, P.; Tsai, H.; Hsu, C.; Shih, W.; and Xiao, K. (2016, May). “Dramaturgy, Perceived Value and Re-purchase intention: Another View of Tableside Cooking and Presentation.” The 14th APacCHRIE Conference, Bangkok, Thailand
17	2016	Chang, Y. Y.* and Wang, Y. (2016, May). “A Preliminary Study of the Ef-fects of Personality on Involvement and Well-Being in Wedding Plan-ning.” The 14th APacCHRIE Conference, Bangkok, Thailand (supported by MOST Grant 104-2410-H-029-048)
18	2015	Chang, Y. Y. and Yang, A.* (2015, May). “An Exploration of Flashpack-ers’ Lodging Behavioral Intention in Taiwan.” The 13th APacCHRIE Conference, Auckland, New Zealand
19	2014	Chiou, W.* and Chang, Y. Y. (2014, July). “The Means-focused Fallacy in Impulse Control: Focusing on ‘how’ versus ‘why’ -- Aspects of Weight Reduction lead to Poorer Regulation of Dietary Practices.” Poster presented at the 2014 International Symposium on Business and Social Sciences, Sapporo, Japan (supported by MOST grant NSC 101-2410-H-110 -052 -MY2)
20	2014	Chiou, W.* & Chang, Y. Y. (2014, July). “Facebook giveth and taketh away: How Social Networking Sites Alleviate the Pain of Social Exclusion and Mitigate the Desirability of Offline Pleasures.” Poster presented at the 2014 International Conference on Business and Information, Osaka, Japan (supported by MOST grant NSC 100-2628-S-110-005-MY3)
21	2014	Chang, Y. Y.*; Yu, S.; and Yang, Y. (2014, May). “An Exploration of Place Attachment and the Return of Rural Youth to their Hometown from an Agritourism Perspective.” The 12th ApacCHRIE Conference, Sunway Re-sort Hotel, Malaysia
22	2014	Chang, Y. Y.*; Ko, Y.; Lo, C.; Hsu, S.; Liao, P.; and Chan, Y. (2014, May). “Gay Tourism in Taiwan: The Effect of Place Attachment and Revisit In-tention from a Marketing Perspective.” The 12th ApacCHRIE Confer-ence, Sunway Resort Hotel, Malaysia
23	2014	Chang, Y. Y. and Kuo, T.* (2014, May). “Give and Take: A Perspective on Motivations towards Customer Tipping Behavior in Jiudian Culture.” The 12th ApacCHRIE Conference, Sunway Resort Hotel, Malaysia
24	2014	Chang, Y. Y.* and Wang, Y. (2014, May). “Time Does Matter? The Study of Wedding Planning Involvement and Consumption Well-being.” The 12th ApacCHRIE Conference, Sunway Resort Hotel, Malaysia
25	2014	Chang, Y. Y. and Kuo, T.* (2014, Apr). “Why do we Tip People for Just do-ing their Job? The Effect of Showing Gratitude on Tipping Behavior.” 2014 International Symposium on Education, Psychology and Social Sci-ences, Kyoto, Japan
26	2013	Chang, Y. Y.; Tseng, I.*; and Chiou, W. (2013, May). “Life Scarcity Influ-ences Red Wine Consumption.” The 11th ApacCHRIE Conference, Ma-cao
27	2013	Chang, Y. Y.*; Kuo, T.; Tsai, Y.; Lin, Y.; and Chang, D. (2013, May). “Fac-tors Associated with In-Flight Service Quality: An Assessment of the In-tegrating SERVQUAL Dimensions.” The 11th ApachCHRIE Conference, Macao (supported by MOST grant NSC 102-2914-I-029-005-A1)
28	2013	Chang, Y. Y.*; Kuo, T.; Jan, Y.; Lee, Y.; Yen, Y.; Jain, B.; and Syu, N. (2013, May). “Exploration of Embarrassment in Food Tasting Toward Purchas-ing Intention.” The 11th ApacCHRIE Conference, Macao
29	2012	Hsu, M. M. and Chang, Y. Y.* (2012, Jun). “Beyond Experiential Market-ing: A Study of Railway Tourism in Taiwan.” The 10th APacCHRIE Con-ference, Manilla, Philippines
30	2009	Chi, H.; Chen, Y.; and Chang, Y. Y.* (2009, May). “Marketing Analysis of a Pet Bed and Breakfast -- A Case Study of the 5 Km Villa.” The 1st Grad-uate Student Research Conference in Hospitality, Tunghai University, Taiwan
31	2009	Chiou, Y.; Du, W.; Kao, U.; and Chang, Y. Y.* (2009, May). “Feasibility Analysis of Regimen Leisure Bed and Breakfast Development in Hualien - A case study of Sakulalove, Hualien.” The 1st Graduate Student Research Conference in Hospitality, Tunghai University, Taiwan
32	2006	Chang, Y. Y.*; Jones, P.; and Hwang, L. (2006, Jun). “Implications of Mass Customisation Manufacturing in the Flight Catering Industry.” Conference on Cutting Edge Research in Tourism: New Directions, Chal-lenges and Applications, University of Surrey, U.K.
33	2005	Chang, Y. Y.*; Jones, P.; and Hwang, L. (2005, Nov). “Investigation of Mass Customization Mode in Flight Catering Operations.” The 23rd Eu-roCHRIE Conference, Paris, France (awarded Best Student Paper)

Yi-Chi Chang, Yevvon

Yi-Chi Chang, Yevvon

Books

1

2019

Y.Y., Chang（2019）International Etiquette, 全華圖書, 新北市土城區忠義路21號

2

2014

Wang, S.T.; Chang, Y.Y.; Chou, S.H.; Kuo, Z.; Lee, K.; and Chen, Z. (2014). Ts’an-yin Kuan-li (Food and Beverage Management) (ISBN：978-986-5774-11-0). New Taipei: Future Career Publisher

3

2013

Chang, Yevvon Yi-Chi* and Tim Warren (2013). Let’s dine out: English for the Food and Beverage Industry. Cengage Learning (ISBN:139789865840006)

4

2007

Chang Y. and Jones P. (2007) "Implementation of Mass Customised Man-ufacturing in the Flight Catering Industry", in Tourism Research: New Di-rections, Challenges and Applications, eds.,( ISBN: 978-0-080-45328-6 ) Elsevier Ltd.

Journal Papers

1

2025

Hsia. P., Chang Y. Y., and Wu P., Chiou W.* (2025) Exposure to nature can promote pro-environmental behavior: Mediating role of temporal discounting, Analyses of Social Issues and Public Policy, 25(1) e12442, SSCI IF 1.8, RANK 30/67, Social Issues

2

2025

Wu,H., Chang Y. Y., and Chiou W.* (2025) Landscape exposure and exercising for health: exposure to natural versus urban landscape promotes walking for health, Aus-tralian Journal of Psychology, 77(1) 2450351, SSCI IF 3.6, RANK 27/219, Psychology/Multidisciplinary

3

2024

Chang Y. Y., Wu P., and Chiou W.* ( 2024) How exposure to natural landscapes can decrease the tendency toward delinquent behavior: the role of delay discounting, Journal of Experimental Criminology, 20(3) 1-16, SSCI IF 1.8, RANK 20/113, Criminology and Penology

4

2024

Chang Y. Y., Wu P., Chiou W.* (2024) How exposure to natural scenes can promote weight control behavior’s: A replication experiment, Journal of Environmental Psychology, https://doi.org/10.1016/j.jenvp.2024.102413, 2023 SSCI IF 6.1, Psycholo-gy/Multidisciplinary Study RANK 15/219 Q1

5

2022

Chang, Y.Y., *Lin, Y., and Chou, S., (2022) A Study on Differences between Restaurant Consumers Hesitant Decision-Making on the Foodpanda Platform, Journal of Leisure and Recreation Industry Management, 15(2)73-96

6

2022

Chang Y. Y.,* Lin J., and Hsiao C., (2022) Examining effective Means to Reduce food Waste Behaviour in Buffet Restaurants, International Journal of Gastronomy and Food Science,1-7

7

2022

Chang Y.Y* (2022) All You Can Eat or All You Can Waste? Effects of Alternate Serving Styles and Inducement on Food Waste in Buffet Restaurants, Current Issues in Tourism, 25( 5 ), 727-744

8

2022

Chang, Y.Y., *(2022) An Exploration of the Influence of In-group, Price Promotion and Gender Difference on Table Sharing Intention, Tunghai Journal 57:40-61

9

2021

Chang Y. Y., Wu P., Chiou W.* (2021) Thoughts of social distancing experiences affect food intake and hypothetical binge eating: Implications for people in home quar-antine during COVID-19, Social Science & Medicine, 284 (2021) 114218

10

2021

Su B.*; Wu L.; Chang Y.Y. and Hong R. (2021) Influencers on Social Media as Ref-erences: Understanding the Importance of Parasocial Relationships, Sustainability 13, 10919.

11

2020

Juang H, Chang Y.Y., Tseng B, Chang C & Shiah Y (2020, Oct). Role of psychological acceptance between personality and happiness, Current Psychology, 37 (140) 1-8 (SSCI)

12

2020

Chang Y. Y*. (2020, Sept.) Lonely or Alone? Solitary Dining in Japan and Taiwan, International Journal of Cultural, Tourism and Hospitality Research, 15(1) 10-25.

13

2018

Yen, H.Y.; Ho, P,; Ko, Y.C.; Chian, S.K.; Chang, Y. Y. and Shiah, Y.J. (2018, Feb). Betel Quid Chewing, Personality and Mood: Betel Quid Chewing Associated with Low Extraversion and Negative Mood. Substance Use and Misuse, 53(11)1782-1787 (SCI/SSCI)

14

2017

Li, S.; Chang, Y. Y.; and Chiou*, W. (2017, April). Things online social networking can take away: Reminders of social networking sites undermine the desirability of offline socializing and pleasures. Scandinavian Journal of Psychology, 58, 179–184. (SSCI-65, 2016 IF = 1.284)

15

2016

Chang, Y. Y*; Yang, J. (2016). Study of foreign independent tourists lodging behavioral intention in Taiwan. Tunghai Journal 56: 36-60. (*Corresponding author)

16

2016

Chang, Y. Y.; & Chiou W.* (2016, Feb.). Prior self-efficacy interacts with experiential valence to influence self-efficacy toward science learning: An experimental study of engineering students. Eurasia Journal of Mathematics, Science, & Technology Education, 12(2): 1-10. (SSCI-60)

17

2015

Chang, Y. Y.; Chiou, W.* (2015, Apr.). Means yield to ends in weight loss: Focusing on “how” versus “why” aspects of losing weight may lead to poorer regulation of dietary practices. Journal of the Academy of Nutrition and Dietetics, 115 (9): 1387 – 1391. (SCI-7, 2013 IF = 3.922)

18

2015

Chang, Y. Y.*; Shiah, Y.; and Tseng, I. (2015). Wine consumption: Perspective of health belief and scarcity heuristic model. Tunghai Journal 55; 76-87. (*Corresponding author)

19

2014

Chang, Y. Y.; Chiou, W.* (2014, Nov). Diversity beliefs and postformal thinking in late adolescence: a cognitive basis of multicultural literacy. Asia Pacific Education Review, 15: 585-592. (IF: 0.375, Education and Education Research 167/219) 本人為第一作者

20

2014

21

2013

22. Chang, Y. Y*; Chang, S.; and Lee, K. (2013). Invisible journey: Travel experience of the visually impaired. Tunghai Journal 54: 99-111. (*Corresponding author) Citations: Academia and Public Media Report: Men’s Health, Ya-hoo.au (nz), Fitness Freaks, SitchNews.com.

22

2013

Chang, Y. Y; Yang, J. (2016). Study of foreign independent tourists lodging behavioral intention in Taiwan. Tunghai Journal 56: 36-60. (Corresponding author)

Chang, Y. Y.; Shiah, Y.; and Tseng, I. (2015). Wine consumption: Perspective of health belief and scarcity heuristic model. Tunghai Journal 55; 76-87. (Corresponding author)

22. Chang, Y. Y; Chang, S.; and Lee, K. (2013). Invisible journey: Travel experience of the visually impaired. Tunghai Journal 54: 99-111. (Corresponding author) Citations: Academia and Public Media Report: Men’s Health, Ya-hoo.au (nz), Fitness Freaks, SitchNews.com.

Chang, Y. Y.; and Hsu, M. (2012). The development of tourism experi-ence scale for TRA cruise-style train. Tunghai Journal 53: 27-145. (Corresponding author)

Chang, Y. Y.; and Li, C. (2011). Invention of spatial esthetics and hotel values: Case study of L’Hotel de Chine Group. Tunghai Journal 52: 133-154. (Corresponding author)