東海大學國際學院 Tunghai University the International College

Yun-Chia Tang

Title : Associate Professor

Education : PhD, Institute of Technology Management, National Tsing Hua University

OfficePhone : 35308

OfficeHour : By appointment

E-mail : yctang@thu.edu.tw

Department >>>

Department of International Business, Tunghai University

Professional Experiences >>>

Postdoctoral Researcher, Institute of Technology Management, National Tsing Hua University
Adjunct Lecturer, Institute of Technology Management, National Tsing Hua University

Research Expertise >>>

Technology Marketing
Service Marketing
Mobile Social Media Marketing

Books

Sort	Year	Name
1	2017	Chiu, H. C., Y. C. Hsieh, and Y. C. Tang (2017), “Service Marketing and Management (3rd )”, Yeh Press, Taipei.

Sort

Year

Name

1 2017

Chiu, H. C., Y. C. Hsieh, and Y. C. Tang (2017), “Service Marketing and Management (3rd )”, Yeh Press, Taipei.

Journal Papers

Sort	Year	Name
1	2018	Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and M. Lee (2018), “Do Colors Change Realities in Online Shopping,” Journal of Interactive Marketing, 41, 14-27 (SSCI).
2	2017	Tang, Y. C., Y. C. Hsieh, and H. C. Chiu (2017), “Purchase Decision: Does Too Much Choice Leave Us Unhappy,” European Journal of Marketing, 51(7-8), 1248-1265 (SSCI)
3	2017	Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and C. H. Liu (2018), “Understanding the Influences of Story Elements in Service Business,” Service Business, 12, 601-619 (SSCI)
4	2016	Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and W. Y. Lin (2016), “Does Raising Value Co-creation Increase All Customers Happiness,” Journal of Business Ethics (SSCI) (Accept)

Sort

Year

Name

1 2018

Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and M. Lee (2018), “Do Colors Change Realities in Online Shopping,” Journal of Interactive Marketing, 41, 14-27 (SSCI).

2 2017

Tang, Y. C., Y. C. Hsieh, and H. C. Chiu (2017), “Purchase Decision: Does Too Much Choice Leave Us Unhappy,” European Journal of Marketing, 51(7-8), 1248-1265 (SSCI)

3 2017

Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and C. H. Liu (2018), “Understanding the Influences of Story Elements in Service Business,” Service Business, 12, 601-619 (SSCI)

4 2016

Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and W. Y. Lin (2016), “Does Raising Value Co-creation Increase All Customers Happiness,” Journal of Business Ethics (SSCI) (Accept)

Conference Papers

Sort	Year	Name
1	2018	Tang, Y. C. and L. W. Wu (2018) Exploring Storytelling Elements in Marketing. Global Marketing Conference. Tokyo, Japan.
2	2018	Wu. L. W., Y. C. Tang, and Y. T. Wu (2018) The Determinants of Co-production for Value Co-creation: Quadratic effects. International Conference on Economics, Society and Management. Beijing, China.
3	2018	Wu. C. Y., K. I. Lee, Y. C. Tang, and C. Y. Chen (2018) A KANO Model Analysis on Food Service Management Factors. Annual Conference on New Marketing Under IoT Era. Kinmen, R.O.C.
4	2017	Chiu, H. C. and Y. C. Tang（2017）Creating Buzz in Social Network Media. Global Business Research Symposium. Los Angeles, USA.
5	2017	Chiu, H. C. and Y. C. Tang（2017）App Aesthetics and User Brand Experience. The European Conference on Social Sciences. Brighton, UK
6	2016	Chiu, H. C. and Y. C. Tang（2016）Business Stories in Services. Global Business Research Symposium. Los Angeles, USA
7	2015	Tang, Y. C., H. C. Chiu, and Y. T. Lai (2015) Exploring the Authentic Elements in Story. International Conference of Pacific Rim Management. Los Angeles, USA
8	2015	Tang, Y. C. and H. C. Chiu (2015) How to Affect Brand Attitude with Authenticity in Advertising. International Conference on Marketing Management. Tokyo, Japan.

Sort

Year

Name

1 2018

Tang, Y. C. and L. W. Wu (2018) Exploring Storytelling Elements in Marketing. Global Marketing Conference. Tokyo, Japan.

2 2018

Wu. L. W., Y. C. Tang, and Y. T. Wu (2018) The Determinants of Co-production for Value Co-creation: Quadratic effects. International Conference on Economics, Society and Management. Beijing, China.

3 2018

Wu. C. Y., K. I. Lee, Y. C. Tang, and C. Y. Chen (2018) A KANO Model Analysis on Food Service Management Factors. Annual Conference on New Marketing Under IoT Era. Kinmen, R.O.C.

4 2017

Chiu, H. C. and Y. C. Tang（2017）Creating Buzz in Social Network Media. Global Business Research Symposium. Los Angeles, USA.

5 2017

Chiu, H. C. and Y. C. Tang（2017）App Aesthetics and User Brand Experience. The European Conference on Social Sciences. Brighton, UK

6 2016

Chiu, H. C. and Y. C. Tang（2016）Business Stories in Services. Global Business Research Symposium. Los Angeles, USA

7 2015

Tang, Y. C., H. C. Chiu, and Y. T. Lai (2015) Exploring the Authentic Elements in Story. International Conference of Pacific Rim Management. Los Angeles, USA

8 2015

Tang, Y. C. and H. C. Chiu (2015) How to Affect Brand Attitude with Authenticity in Advertising. International Conference on Marketing Management. Tokyo, Japan.