東海大學國際學院--國際經營管理學士學位學程-唐運佳

唐運佳 國際經營管理學士學位學程

職稱 : 助理教授 最高學歷 : 國立清華大學科技管理研究所 博士 辦公室電話: 35308 E-mail : yctang@thu.edu.tw

基本資料 :

重要經歷

國立清華大學科技管理研究所 博士後研究員

國立清華大學科技管理研究所 兼任講師

專長

科技行銷
行動社群行銷
服務行銷

 



著作

排序 年度 名稱
1
2017
Chiu, H. C., Y. C. Hsieh, and Y. C. Tang (2017), “Service Marketing and Management (3rd )”, Yeh Press, Taipei.

期刊論文

排序 年度 名稱
1
2018
Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and M. Lee (2018), “Do Colors Change Realities in Online Shopping,” Journal of Interactive Marketing, 41, 14-27 (SSCI).
2
2017
Tang, Y. C., Y. C. Hsieh, and H. C. Chiu (2017), “Purchase Decision: Does Too Much Choice Leave Us Unhappy,” European Journal of Marketing, 51(7-8), 1248-1265 (SSCI)
3
2017
Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and C. H. Liu (2017), “Understanding the Influences of Story Elements in Service Business,” Service Business (SSCI) (Accept)
4
2016
Hsieh, Y. C., H. C. Chiu, Y. C. Tang, and W. Y. Lin (2016), “Does Raising Value Co-creation Increase All Customers Happiness,” Journal of Business Ethics (SSCI) (Accept)

研討會論文

排序 年度 名稱
1
2018
Tang, Y. C. and L. W. Wu (2018) Exploring Storytelling Elements in Marketing. Global Marketing Conference. Tokyo, Japan.
2
2018
Wu. L. W., Y. C. Tang, and Y. T. Wu (2018) The Determinants of Co-production for Value Co-creation: Quadratic effects. International Conference on Economics, Society and Management. Beijing, China.
3
2018
Wu. C. Y., K. I. Lee, Y. C. Tang, and C. Y. Chen (2018) A KANO Model Analysis on Food Service Management Factors. Annual Conference on New Marketing Under IoT Era. Kinmen, R.O.C.
4
2017
Chiu, H. C. and Y. C. Tang(2017)Creating Buzz in Social Network Media. Global Business Research Symposium. Los Angeles, USA.
5
2017
Chiu, H. C. and Y. C. Tang(2017)App Aesthetics and User Brand Experience. The European Conference on Social Sciences. Brighton, UK
6
2016
Chiu, H. C. and Y. C. Tang(2016)Business Stories in Services. Global Business Research Symposium. Los Angeles, USA
7
2015
Tang, Y. C., H. C. Chiu, and Y. T. Lai (2015) Exploring the Authentic Elements in Story. International Conference of Pacific Rim Management. Los Angeles, USA
8
2015
Tang, Y. C. and H. C. Chiu (2015) How to Affect Brand Attitude with Authenticity in Advertising. International Conference on Marketing Management. Tokyo, Japan.